Buyers of the foreign real estate (Part 2)
The British - masters of marketing, they always the first come on the new market and promote it. The script is simple. At the initial stage, when the habitation and land is very cheap somewhere far away, the most brave investors buy up actives. Then goes massed promotion in the mass-media with the description of local life, unappreciated real estate and the promise of further growth. Frequently game is built around any important event in a history of the given country: for example, joining the EU. At this stage begin mass purchases of the real estate by Englishmen: they are sent in “cottage-tours,” though the British frequently buy without going to a place of the future purchase, during real estate exhibitions. At the third stage the business involves investors from other countries. The prices really grow even more. The Englishmen, who have bought actives some years prior to it, can easy fix super-profit and start to develop the new country with cheap real estate. Now, for example, everything begins in Vietnam.
The situation when a lot of middle class representatives appear owners of real estate abroad is fundamentally new. On the one hand people have a “wardrobe” of the real estate. English pensioners are closest to realization of this principle: one third of the year they can spend in the apartment in London, a third - in a small house in Southern Africa, and the last third - in Brazil. On the other hand, formation of built-up areas, which high-grade exist only a part of the year, is at early stages of development and viability of this model is not clear.
- Buyers of the foreign real estate (Part 1)
- The safest real estate market
- Russian businessman has got Austrian Hotel Company
- Mirax Group will present the projects at competition in Peking